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3 → Training & workshops



I provide training programmes, workshops and 1:1 coaching for individuals or organisations on writing for non-specialised audiences,  finding newsworthy stories in research, and pitching stories to the media.

My basic offer will be applicable to any organisation looking to refine skills at turning research into compelling stories that stick. I also offer bespoke training for those seeking something a little more tailored to their specific objectives and areas of interest. 

Get in touch for enquiries / pricing!

Basic


Writing: the basics


Two-hour interactive session covering the basics of good writing and conveying complex information compellingly. Covering objective and audience; structure; argumentation; style and tone. Option to follow-up a task and focused feedback in 1:1 or group sessions.


Writing for the public: masterclass


Half-day or full-day workshops taking a deeper dive into the knack of coming up with compelling story ideas that maintain research integrity while engaging readers in an age of information overload. Option for follow-up sessions and/or 1:1 task feedback.



1:1 Coaching


One-off or regular coaching for individuals seeking to work on their writing skills; explore journalistic potential in a particular piece of work; or receive support in crafting, pitching and eventually writing articles for different audiences.
Bespoke
I am happy to adapt or add to my training offer to tailor it to organisational objectives, incorporate your house style, tone of voice and priorities and/or craft a more in depth training programme with multiple sessions. I would work with you to co-design such a programme, but some of the elements I can provide in addition to those covered in my basic offer include:

  • Tailored writing tasks aligned with organisational objectives
  • Repurposing of the entire training offer to align with organisational or project subject area
  • Personalised tasks based on each participant’s areas of expertise and what aspects of writing they struggle with most
  • Mastering the art of crafting attention-grabbing pitches that resonate with editors
  • An exploration of techniques to use when navigating the challenge of writing about complex crises
  • Tailoring content to specific audiences; prioritising values-driven communication
  • Effective report-writing techniques
  • How to effectively communicating research findings for policy-makers
  • How to act as a social ambassador
  • The art of impactful Twitter threads
  • How to encourage people to take action based on what they read